Allboards

Overview

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I was tasked to create a logo for a skate wear company as part of a study of different brand verticals. Furthering the brand identity, I also designed a secondary logo along with merchandising applications for both marks.

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The primary logo started out as an exploration of monoline type, but dealing with a skate wear brand necessitated straying away from such a straightforward concept. Once I discovered the symmetry possibilities with a and b, I challenged myself to make the letter style work with a full wordmark.