Old site screencaps
Overview
Live Prototype
Berkshire Hills Eisenberg Camp (BHEC) is a sleepaway summer camp in upstate NY. I was tasked with a complete redesign of the camp's mobile website.
Main purposes of the site:
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Provide information about the camp’s offerings
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Enroll in camp
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Dashboard for communication and updates between camp and parents of enrolled children (Note: I didn't have access to the full dashboard section so I didn't focus here)
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Contact camp about hosting group events
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Enable staff to apply to work at camp
Target users:
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Parents of prospective campers
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Parents of enrolled campers
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Organizations or individuals looking for an event location or retreat host
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Camp staff
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Camp alumni
UX Design
Old site screencaps
After completing a heuristic evaluation, I determined that my main areas of focus were as follows:
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Make the site more mobile-friendly
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Most content needs resizing and a new layout
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Buttons are extremely difficult to tap on accurately
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Add full screen view for virtual tour module
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Overhaul the site navigation and organization
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Pages with redundant or related info can be consolidated
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Full navigation should be accessible from any page
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Adding search function will further ease retrieval of information
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Give UI a facelift to capture the vibrant nature of camp
Updated Sitemap
Sample Wireframe User Flow
Home
Menu
Contact Us
Request More Info Dialog
Visual Design
Logo Refresh
To match the new aesthetic of the site, I also updated BHEC's logo. A secondary goal of this effort was to simplify the mark to eliminate issues with scaling and colorization in other applications.
Old
New
