Overview
RiverSpring Living is a senior living and care organization whose innovative programs and services are dedicated to helping older adults live full lives. Previously known as RiverSpring Health, they wanted to infuse some life into their overall branding to portray their profound commitment to healthy aging and superior care. Working with an agency team, I was primarily focused on the redesign of print and digital collateral for their master brand and subdivisions, as well as web and social media assets.
Collateral Applications
Design of the master brand letterhead and business cards. The tri-color band at the bottom of each is representative of the beautiful riverbank of the Hudson, where RiverSpring's central campus is located.
ID badge design for employees. Two more variations were designed for volunteers and outside vendors, with the band at the top color-coded for each.
Most divisions within the company were aligned under the master branding, but I also adapted the collateral design for use with the few that wanted to maintain some of their own identity.
On the digital side, I designed presentation templates for all divisions as well as email signatures (which are mainly adapted from the business card design).
Web and Social Media
We decided to use images of actual residents on colorful backgrounds to further the message that RiverSpring Living offers a way to lead a vibrant life in your senior years. These resident shots are used both individually and as composites in hero images throughout RSL's website as well as on their social media pages (see Facebook mobile at top for an example).
